About Us

The Tracker Apps team is comprised of educational experts with a passion for supporting student agency through self-awareness. We believe in the power of data to provide feedback to students and teachers on skill development and foster lifelong learning

Who Are We

The Faces Behind Our Business

Dr. Sally Hirsch, the CEO and founder of Tracker Apps, is an international educator with experience working in schools and universities around the world. 

She is passionate about supporting teachers and students in schools through differentiation, data analysis and goal setting. Sally has led research on the power of intercultural competence in teaching teams and believes that school communities  thrive when learning is grounded in authentic, meaningful experiences. 

Some of our experts

James Gallagher –  Marketing and Operations 

He has lived and worked in Germany, France and the US in several different industries, including the tech startup sector and higher education. Currently James splits his time between San Francisco, where he teaches at FIDM, and Paris where he teaches in the MBA programs at the Institut Supérieur de Gestion and International School of Management. He has a Bachelor’s degree in German and Linguistics from the University of California, Berkeley and a Master’s in Business Administration (MBA) from HEC Paris.

Malcolm Nicolson – Head of School

A thinker and leader with vast experience of curriculum development, leading teams and enabling significant improvements in key global strategic roles based in the UK and overseas. 

Consultant for: Skill Tracker, Service Tracker

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